Aaron Patzalek

Senior product and operations leader. I help teams do more with less.

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20 years in retail, eCommerce, telecom, and nonprofit operations. Based in St. Thomas, Ontario. Not here to pitch AI — a curious, practical operator with honest perspective on what’s worth adopting and what isn’t.

20 years. Specific results.

  1. Scaled Koodo Internet to 60,000+ subscribers across Central and Eastern Canada. Reduced churn by 30% as Senior Product Manager at TELUS (2024–2025). Managed the full subscriber lifecycle across a multi-province footprint.
  2. Doubled Staples Canada’s eCommerce platform to $30M in annual revenue. Held full P&L ownership over 14 years. Built three sub-teams from scratch: UX Design, Web Operations, and Analytics. Started as Category Manager; left as Senior PM (2005–2019).
  3. Led a 15-person team to record online sales growth at Goodwill Canada. Overhauled digital retail operations and applied Six Sigma to redesign fulfilment workflows from scratch (2020–2021).

What I do

Process mapping and documentation

I work with people whose critical processes live in someone’s head or in documents no one trusts. When that person leaves or a busy season hits, you need a system that holds — not a scramble.

Project-based · No retainer

AI tool evaluation and adoption

I work with people who are getting pressure to “do something with AI” but can’t afford to pick the wrong tool or disrupt what’s working. Honest assessment: what fits, what’s hype, and how to roll it out without the chaos.

Project-based · No retainer

Operational improvement

I work with people who feel constantly busy but aren’t confident the right things are moving. We find the one or two places where time and revenue are actually leaking, then build a clear plan to fix them.

Project-based · No retainer

Ready to talk?

30 minutes. You describe what’s breaking. I ask questions. No pitch.

Book a free conversation →